How big data is transforming the future of news and media
The
ongoing evolution of technology and global internet connectivity has
completely transformed media consumption. News organisations have needed
to adapt to the changing demands of consumers. This has required
rethinking not only editorial coverage but also the overhaul of
newspaper business models. Tom Betts - Chief Data Officer, Financial
Times - will explain what is behind the FT's digital growth, and how
customer data has both informed this transition and created new growth
opportunities.
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